There are various advertising channels online to promote your BRAND. Use direct online advertising as well as indirect methods of increasing Brand awareness.
How to advertise your Brand Online
Associate “Key” Keywords with your Brand
Make extensive use of SEO to associate your BRAND IDENTITY with he Keywords. Understand that ONE KEY difference between Outdoor advertising and Online advertising that is the game changer. And that key difference is “SEARCH”. Remember unlike outdoor advertising (where people do not have to use any kind of “tool” to get to see, know and “get influenced” by your advertisement), online adverting starts with this peculiar tool SEARCH. People use a “search-term” on Search Engines (aka. Google) to find a service, product or just anything. The top listings that appear in the SERPs become the “advertisements” for the visitor. He associates the “keyword” or “search-term” with those top website listings. Making websites rank at the TOP position in Google through SEO is the BEST way of advertising your brand.
- Make your BRAND website rank for the right “keywords” at the top on Google listings.
- Use domain names that have key “search terms” in them.
- Create multiple such websites that cover a broad range of keywords.
- Create unique content for the services and products offered by your Brand for each site.
Socialize your BRAND Online
Make extensive use of Social Media (Facebook, Twitter, Instagram, Flickr, LinkedIn etc) to connect to your niche audience and create awareness about your Brand, products and services. People at large are good and like good things to happen. Be social, be kind, have a social cause and purpose, win the hearts of your followers, associate your brand with GOODNESS – through these Social channels.
Create unique content for your Social Media advertising campaigns. Comment on concurrent trends, events, news, etc. Let people know that other things matter to you and you are not just about your own business.
Get creative – make good, relevant, engaging, catchy internet memes and make them go viral. Combine graphics with catchy call-to-actions to create engaging memes to advertise your brand online.
Make good use of photo sharing sites. Use these sites to promote your Brand through good photos and visuals. Create a “Brand Culture” on Instagram. Share your Brand’s visual identity in various spirit.
Create your own interesting and innovative hashtags. Use your Brand name and keywords in the #tags.
Create content rich videos about your brand, product or services. Use Influencer advertising methods to promote them through social media channels. Keep updating your YouTube Channel with new theme and event based videos. Let your Brand reflect on current affairs, events , seasons etc – don’t be too pushy though.
Create a LinkedIN profile of your Business. Connect with key people relevant to your brand. Use LinkedIN services to publish unique CORPORATE content. Express your views on subject relevant to your business.
Make extensive use of Paid Advertising and Pay-Per-Click. Use the same SEO keywords to promote your Brand advertising on Search Engines and Advertising Networks (like Google Adsense). Contextual advertising plays a major role in creating Brand Awareness. Measure the performance of your advertising campaigns and optimize them accordingly. Increase the reach of your SOCIAL content by using paid ads on Facebook and others.
Advertising your brand online is like venturing into an ocean and you cannot do that without the right navigational aids. At WDSOFT we have all the right navigational aids to make you sail smoothly in this ocean. WDSOFT is an adept Online Marketing Company based in Pune – India, with a vast experience on online advertising.